More retailers are using Facebook

Social media study shows 59 out of 100 leading retailers currently have a Fan Page on Facebook.

The study conducted in the US included 100 retailers with a prominent e-commerce presence. 59% of the retailers studied have produced a Fan Page on Facebook.  These retailers include Best Buy, Toys R Us, Kohl’s and Wal-Mart. If you plan your Facebook presence correctly you can attract a lot of interest. For instance a popular liqueur, Jagermeister has currently over 156,000 fans.  Not bad for a drink, eh?

Last year we have reached critical mass with Facebook marketing. It is no longer an option to be there. It is a must if you want to succeed globally. Social media sites are an important source of consumer connection and retailers are now using Facebook to reach their potential customers.  Facebook users can be profiled according to the details they give on their basic (demographics) and personal information (activities, interests, favorite music, favorite movies, book etc.). It is this information that the retailers and advertisers can use to reach their exact target audience. For instance, if you list Ballroom Dancing or Yoga in your activities or interests, you will most likely get advertisements related to those areas.

An effective Facebook presence requires that you carefully consider what your potential customers are looking for, what you would like to communicate, and what role a fan page should play in your overall marketing strategy. If you take all of these into account, it can be very effective in building customer loyalty and brand awareness.