1 Facebook Ads Have Better Targeting
Facebook Ads are much better for highly targeted keywords and demographics
Unlike in Google Adwords where you can use just about any keyword (which can really get you into trouble) Facebook advertising system allows you to use only the words which are in their database. This ensures that there is real potential behind the keywords that you are choosing. Facebook keywords are based on interests, activities, favorite books, TV-shows, movies, job titles etc. that Facebook users have listed in their profiles. This ensures that your ads will always have a highly interested audience for the keywords your are using.
For example, if you own a Pilates Studio in New York and want to advertise your lessons to 22-39 old women who like pilates and live in New York, or within a 10 mile radius you can do that using Facebook advertising. Try doing that on Adwords!
Google Adwords doesn’t know that much about their user’s preferences and therefore they can’t target them accurately. Facebook, on the other hand knows everything about their users.
As a result of the better targeting options Facebook advertising has higher click through rates and conversions than Google Adwords.
2 Facebook Advertising Account Is Easier To Set-Up And Manage
Have you ever tried to set-up a Google Adwords account? If you have, then you’d know how difficult and awful the process is. The Adwords ad management requires a huge effort in order to use it properly. Facebook advertising system is faster to set up and it is much more user friendly.
3 You Can Use Images On Facebook Ads
A good picture is worth a thousand words. This is one of the most powerful features on Facebook Ads. The ability to use images in your ads on Facebook is a huge advantage over Google Adwords.
4 Cost Per Click Is Much Cheaper
Over the last few years Google Adwords has become very expensive. Even the medium popularity keywords are sometimes terribly expensive. For instance “email marketing” on Adwords costs $2.63 per click whereas on Facebook the average bid is only $0.78. That’s almost 70% less! Generally you can get very good results using Facebook Ads at about a quarter of the cost on Google Adwords.
Facebook Ads are much more cost effective. This is great especially for small businesses trying to do online marketing without a big budget.
5 More Freedom Setting Up Your Ads
Setting up an ad campaign on Facebook is lot less frustrating than Google Adwords. As mentioned earlier you benefit from using pictures in your ads, but you also have more space for your ad descriptions. Adwords allows you to use only 75 characters, whereas you can use a whopping 135 on Facebook! Facebook Ads also allow you to use more restricted words than Adwords in terms of possible copyright issues. You can even use the exclamation mark in your Facebook ads!