All About Search Engine Optimization


This era is known as the era of Digitization. Digitization is a very vast term and it consists of so many elements.

One of the main elements of digitization is Digital Marketing. Digital marketing has gained immense popularity over the past few years. There was a time when only traditional marketing has importance.

But these days people are running towards digital marketing both for business purposes and career purposes. You may search digital marketing agency Canada via Google and get knowledge about the top digital marketing agencies in Canada.

Online Marketing

Image Source: Google

Again, digital Marketing is a very broad term and consists of number of elements. But one of the main and mostly used elements of digital marketing is Search Engine Optimization i.e. SEO.

Before going into the depth of SEO, let us first understand the meaning of SEO.

There are a number of search engines like Google, Yahoo, Bing and many more. All of these search engines provide us the opportunity to search up any information which we want. As a result of our search, we get several links to several posts of different websites.

What are these related links? These links are actually the basis of SEO. Google gives us the opportunity to do marketing of our business free of cost. This opportunity is called Search Engine optimization.

In search engine optimization, we attempt to affect the online visibility of our web page or our website. In Brief, it is the process of maximizing the number of visitors to a particular website by making sure that the site appears high on the list of results shown by a search engine.

SEO Process

Image Source: Google

Anyone residing in Canada, may look up to SEO Agency Canada , and get knowledge regarding the top SEO agencies in Canada.

Under SEO, all we need is time and passion to build trust in the eyes of Google. It is entirely cost free and yields long term results. Search engine optimization is  a very effective technique of digital marketing, especially for the beginners.