Reasons Why Small Businesses Should Hire an SEO Firm


SEO is the acronym for Search Engine Optimization, and it includes all the strategies and techniques that will lead a certain website to an increased rank and an improved position in the search results of a certain search engine. Nowadays, SEO and marketing are inseparable ideas. This means that you will need it to make your business more profitable and successful.

– Save time

SEO cannot be learned in a single day. If you want someone from your small business to understand the technique and become good at SEO, you have to provide him with lots of time for research and study.  If you want to know more about the same, you can also consult web designer in Bangkok online.

– Save money

A wrong strategy will fail and all the time and money you have invested will be wasted. Moreover, you will need some SEO software tools that may seem to be quite affordable.

– Search engines algorithms are always updated

If an algorithm is kept up to date, this means that, most probably, some of the ranking factors have changed. This happens frequently. An SEO organization will be alert to these updates, and they will change the strategies and techniques regarding every new upgrade.

– SEO firms use professional analytics

SEO tools and software are necessary for understanding what the suitable tactics for your website are. You must really know what works and what does not work for you in order to improve your SEO tactics. Professional SEO analytics are costly and hard to work with; that is why you should think about hiring an SEO firm.

– SEO experience is irreplaceableRegardless of how hard you make an effort to do quality research and improve your SEO strategy, you will never have the experience of the SEO agency. This experience is essential for providing successful SEO tactics and integrating your business into the search engine systems.

– SEO firms provide you quality competition analysis

Competitor analysis is very important for the success of your business and for creating the best strategies. Keep in mind that an SEO company has a whole lot of experience and it knows what worked regarding other businesses in your field and what didn’t.


Why Facebook Advertising Is Better Than Google Adwords?


1 Facebook Ads Have Better Targeting

Facebook Ads are much better for highly targeted keywords and demographics

Unlike in Google Adwords where you can use just about any keyword (which can really get you into trouble) Facebook advertising system allows you to use only the words which are in their database. This ensures that there is real potential behind the keywords that you are choosing. Facebook keywords are based on interests, activities, favorite books, TV-shows, movies, job titles etc. that Facebook users have listed in their profiles. This ensures that your ads will always have a highly interested audience for the keywords your are using.

For example, if you own a Pilates Studio in New York and want to advertise your lessons to 22-39 old women who like pilates and live in New York, or within a 10 mile radius you can do that using Facebook advertising. Try doing that on Adwords!

Google-Adwords-Vs.-Facebook-Ads

Google Adwords doesn’t know that much about their user’s preferences and therefore they can’t target them accurately. Facebook, on the other hand knows everything about their users.

As a result of the better targeting options Facebook advertising has higher click through rates and conversions than Google Adwords.

2 Facebook Advertising Account Is Easier To Set-Up And Manage

Have you ever tried to set-up a Google Adwords account? If you have, then you’d know how difficult and awful the process is. The Adwords ad management requires a huge effort in order to use it properly. Facebook advertising system is faster to set up and it is much more user friendly.

3 You Can Use Images On Facebook Ads

A good picture is worth a thousand words. This is one of the most powerful features on Facebook Ads. The ability to use images in your ads on Facebook is a huge advantage over Google Adwords.

4 Cost Per Click Is Much Cheaper

Over the last few years Google Adwords has become very expensive. Even the medium popularity keywords are sometimes terribly expensive. For instance “email marketing” on Adwords costs $2.63 per click whereas on Facebook the average bid is only $0.78. That’s almost 70% less! Generally you can get very good results using Facebook Ads at about a quarter of the cost on Google Adwords.

Facebook Ads are much more cost effective. This is great especially for small businesses trying to do online marketing without a big budget.

5 More Freedom Setting Up Your Ads

Setting up an ad campaign on Facebook is lot less frustrating than Google Adwords. As mentioned earlier you benefit from using pictures in your ads, but you also have more space for your ad descriptions. Adwords allows you to use only 75 characters, whereas you can use a whopping 135 on Facebook! Facebook Ads also allow you to use more restricted words than Adwords in terms of possible copyright issues. You can even use the exclamation mark in your Facebook ads!


More retailers are using Facebook


Social media study shows 59 out of 100 leading retailers currently have a Fan Page on Facebook.

The study conducted in the US included 100 retailers with a prominent e-commerce presence. 59% of the retailers studied have produced a Fan Page on Facebook.  These retailers include Best Buy, Toys R Us, Kohl’s and Wal-Mart. If you plan your Facebook presence correctly you can attract a lot of interest. For instance a popular liqueur, Jagermeister has currently over 156,000 fans.  Not bad for a drink, eh?

Last year we have reached critical mass with Facebook marketing. It is no longer an option to be there. It is a must if you want to succeed globally. Social media sites are an important source of consumer connection and retailers are now using Facebook to reach their potential customers.  Facebook users can be profiled according to the details they give on their basic (demographics) and personal information (activities, interests, favorite music, favorite movies, book etc.). It is this information that the retailers and advertisers can use to reach their exact target audience. For instance, if you list Ballroom Dancing or Yoga in your activities or interests, you will most likely get advertisements related to those areas.

An effective Facebook presence requires that you carefully consider what your potential customers are looking for, what you would like to communicate, and what role a fan page should play in your overall marketing strategy. If you take all of these into account, it can be very effective in building customer loyalty and brand awareness.


The KoobFace Virus Warning!


A Trojan Virus called KoobFace has recently been bothering users on Facebook.

KoobFace sends messages to friends of infected users asking  them to click on a special link. If you click on the link you will get a message that you need to update your Flash player in order to view a special video. Obviously, there is no special video or an update.  The message is just a trick to get users to infect their system by installing the Trojan Virus. Once infected, users are directed to malicious websites when they try to use search engines and thus putting them at risk of identity theft.

Koobface has been detected on Bebo as well and is expected to target other popular social networking sites such as Friendster, Hi5 and MySpace.

Koobface

If you are wondering why some viruses are called “Trojans”, here’s the explanation from Greek Mythology:

Trojan Horse is an important part of an ancient war between the Spartans and the Trojans. It was caused by a Trojan prince called Paris who kidnapped a beautiful Spartan princess, Helen. Actually, Helen went willingly, but that’s another story. The war lasted for 9 years until a clever guy called Odysseus ordered a large wooden horse to be built. The inside of the horse was to be hollow so that Spartan soldiers could hide in it. The Spartans left the horse outside the gates of Troy and sailed away.

One Spartan man, Sinon, was left behind to trick the Trojans. When the Trojans came to marvel at the huge creation, Sinon assured them that the Spartans had fled and the wooden horse was safe and would bring luck to the victorious Trojans. The Trojans celebrated their victory, and dragged the wooden horse into the city of Troy.

That night there was a huge celebration and after most of the Trojans were asleep or in a drunken stupor, Sinon let the Spartan warriors out from the horse, and they slaughtered most of the Trojans.

So, a Trojan Virus is called a Trojan because it looks completely harmless until it is inside the “gates” of your system. Then it gets activated and the destruction begins.

… and who said you can’t learn anything  from history.


New Facebook Marketplace Launched


Facebook has launched its new, updated Marketplace.  Facebook Marketplace is a space where users can sell their unwanted stuff.  This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Since its launch in 2005, Oodle has grown rapidly and now gets over four million unique visitors each month. Oodle is privately owner and their headquarters is in San Mateo, California.

facebook marketplace

Facebook first introduced the Marketplace application in mid-2007 as a way for people to post classified listings on the site. The idea was great, but the execution was not so.  Facebook realized this and therefore late 2008, Facebook turned to Oodle for its expertise in online classifieds. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know. Only time will tell whether this incarnation is better or …worse.

If you have already tried the new Facebook Marketplace, I would love to hear your comments and views. Just click the comment hotlink at the top right corner of this post.


Promote Your Products Using Facebook


Facebook is the most popular social networking site in the world. It is one of the greatest applications alongside Twitter and MSN Live Messenger to keep up with your friends.  But did you know that you can use Facebook effectively to promote your products and/or services as well? Facebook is also an excellent vehicle to create or reinforce brand awareness.

facebook marketing

Here are two effective methods you can use Facebook for business purposes:

1. Facebook Ads. Advertising your products or services with Facebook Ads you can reach up to 200 million active Facebook users. These advertisements are the small ads you see on the right-hand side of your profile page. For some reason, I tend to get a lot of beer ads (?). As a marketer, you can advertise to your potential audience by using their age, gender, location or personal interests as a targeting factor.  You also can target people with specific keywords they have written in their profiles. This type of advertising is one of the most targeted marketing vehicles in the world! There are very few competing medias where you can use so many specific factors as how to reach your audience.

2. Fan pages. Another way of advertising on Facebook is creating a fan page about your product or service. A lot of rock bands use this method very effectively. For instance, a great Finnish Goth Rock band Nightwish have over 250,000 fans! Do you think you could do some serious marketing to that audience? Yes, you could! You can start discussions, post photos and write announcements on your page for your fans to see. You can also send official updates to all of your fans, or just a segment of your fans who, say, are female and live in Sydney Australia.