Facebook Advertising Frequently Asked Questions. How to Advertise on Facebook?

This is selected a collection of Frequently Asked Questions related to Facebook Advertising, Facebook Pages, Groups and other topics discussed in this book. If you can’t find your answer here, please fill in the fill in the form on our contact page.

Do I have to pay for Facebook Ads? How much do they cost?

Yes, there are costs associated with Facebook Ads. You can estimate the cost as you create your ads. If you’d like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to the last step of ad creation (you won’t have to enter any payment information until the next step, so you can do this without purchasing an ad). The “bid estimator” will show you the range of bids that are currently winning the auction among ads similar to yours.

When you run your ad you will only be charged for the number of clicks you receive (CPC) or the number of impressions of your ad that are displayed (CPM). The amount that you are charged will never exceed your daily budget. There are no additional fees for running Facebook Ads.

Can I choose where my ad appears on the site?

All Facebook Ads will appear in the Ad Space in the right-hand column of pages throughout Facebook. It is not possible to choose whether your ad appears in the first, second, or third placement within the Ad Space. The homepage ad placement, located just to the right of the News Feed, is currently only available to a limited set of advertisers who are in direct relationships with our sales team. As this space continues to evolve and improve, Facebook will provide more details regarding its availability.

Will I ever be billed more than my maximum cost per click or maximum CPM?

No, you will never be billed more than your maximum cost per click or the maximum CPM that you have specified.

Why can’t I see metrics for my ads?

Under normal circumstances, your ad will begin being served within an hour after being purchased. Statistics will be available in your account within one hour after delivery starts. Exportable daily reports will be available 12 hours after the end of the day reported.

Please note that you are not guaranteed any number of clicks or impressions. If you are not receiving as many clicks as you would like, we suggest increasing your maximum bid and/or making your ad more relevant. It is also possible that your targeting constraints are too restrictive, and there are not enough users who satisfy the criteria. Thus, you should also consider relaxing your targeting constraints.

Why hasn’t my ad started running yet?

If you just created your ad, please check back in a couple hours. It is possible that your ad is receiving clicks and impressions but the statistics haven’t updated yet.

You will not see your ad actually running on Facebook unless you are a member of the target audience that you selected for your ad. Additionally, even if you are a member, you aren’t guaranteed to see your ad. This doesn’t mean your ad isn’t running, just that our system has determined that other ads would be more relevant to you. As long as you are seeing impressions reported in your ad statistics, this means your ad is running and can be seen by users.

My ad is not receiving as many impressions or clicks as I’d like.

Please note that you are not guaranteed any number of clicks or impressions. For any given ad unit, we select the best ad to run based on the cost per click or cost per thousand impressions and ad performance. Therefore, if you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum cost per click or maximum CPM. Please make sure that your ad is as relevant as possible by targeting your ad to the most appropriate audience. Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are likely to be the most interested in your ad and click on your ad.

Should I edit my ad, or create a similar ad?

If you think you might want to run an older version of an ad again, or would like to run similar ads simultaneously and compare their performance during the same period, you might want to create a similar ad, since this will preserve the old version while creating a new one. If you know you won’t run your older ad again, or want continuous reporting before and after you change your ad, you might want to edit the ad so that the new version will replace the old.

Do advertisers have access to my personal information?

Facebook does not give advertisers access to the personal information you choose to put on the site. Advertisers will be subject to all of the privacy settings you have in place on your account, and will only be able to see your profile or other information if you’ve allowed them to do so.

Facebook’s ad targeting is done automatically and anonymously by our system. When advertisers choose to target their ads to an audience that includes you as a user, the system automatically matches those ads to your data, without exposing either advertiser or user data to the other.

Where can I view and edit my privacy settings for ads?

You can edit your ad privacy settings through the “Settings” tab at the top of any page within Facebook, or by copying and pasting this link to your browser:

http://www.facebook.com/privacy/?view=feeds&tab=ads

What do the ‘Like’ and ‘X’ options on ads do?

The ‘Like’ and ‘X’ buttons are a way for users to give us quick and easy feedback on the ads they are seeing. We will then take this feedback into account as we continue to improve our advertising systems for all advertisers and users. If you choose to provide feedback for an ad, this may not immediately affect how often you see this or similar ads.

What types of ads will appear in the new Home Page placement alongside News Feed?

The home page ad placement (Sponsored Ads), located just to the right of the News Feed, is similar to existing Facebook Ads and will display a combination of an image and text. This placement is currently only available to a limited set of advertisers. As this space continues to evolve and improve, Facebook will provide more details regarding its availability.

My ad was disapproved for issues with the ad text, and I don’t understand why.

If your ad has been rejected for text errors such as spelling, capitalization or punctuation, please read carefully the disapproval email, as well as the disapproval explanations within your account. Your ads have been disapproved for specific reasons, so these explanations will include specific information about the problem(s) with your ads.

You can also find more details about these issues in Facebook’s Advertising Guidelines. Be sure to review the disapproval details that were sent to your account email address, and are also visible in your Ads Manager alongside each disapproved ad.

My ad was disapproved for its image and I don’t understand why.

If you choose to include an image with your ad, it must be relevant and appropriate to the ad. Images that are overly suggestive or graphic in any way may be rejected even if they are relevant to the ad. Images that may be insulting or demeaning to users in any way are prohibited. If the image contains text, the text must adhere to all of the same policies that apply to the regular ad text.

What are my payment options?

Currently, credit cards and co-branded debit cards (Visa or Mastercard, and American Express or JCB for certain currencies) are the only accepted method of payment for ads. Facebook does not currently offer an invoicing as a payment options for ads.

Facebook Advertising Guide

I keep getting an error message when I try to purchase my ads.

Facebook currently accepts the following payment methods for the currencies indicated:

  • US Dollars – Visa, Mastercard, American Express, JCB
  • Japanese Yen – Visa, Mastercard, JCB
  • Other currencies – Visa, Mastercard

These credit cards are the only accepted method of payment for ads. You may also pay with a co-branded debit card. Unfortunately pure debit cards unassociated with these brands will not be accepted. Additionally, Facebook is currently unable to perform invoicing for advertising campaigns.

Can I be invoiced for my campaign?

At this time, credit cards are the only accepted method of payment for Facebook Ads. Facebook hopes to make more payment options available in the future. If you need a printed invoice, you can access and print one from within your account. When viewing your ad campaigns, simply click the “Account Billing Summary” link at the bottom of the page. On the summary page, you can click on each charge to see more detailed information.

Will I be charged for my ad if it didn’t receive impressions or clicks?

Facebook will not charge you for your ad if you chose CPM pricing and your ad did not receive any impressions. They will also not charge you for your ad if you chose CPC pricing and your ad did not receive any clicks.

How do I access receipts for advertising services?

Your Billing Manager lists of all your account charges and invoices organized by month. To access your Billing Manager, from the Ads Manager page, click the ‘Billing’ tab at the top of the screen. To see a more detailed breakdown of each credit card charge, please click on the description next to the charge you would like more information about. Please note that if you have not been charged yet, you will not see any information on your Billing Summary page.

What is an advertising credit?

An advertising credit is a form of payment for your Facebook Ads. Credits may be offered through partnerships Facebook has with other sites or companies, or through periodic promotions. If you have an advertising credit on your account, ad charges will first be deducted from the credit, and your credit card will be charged when the credit has been depleted or expired. It’s not currently possible to purchase or request credits from Facebook.

If you can’t find your answer here, please fill in the form on our contact page.