Facebook has launched its new, updated Marketplace. Facebook Marketplace is a space where users can sell their unwanted stuff. This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Since its launch in 2005, Oodle has grown rapidly and now gets over four million unique visitors each month. Oodle is privately owner and their headquarters is in San Mateo, California.
Facebook first introduced the Marketplace application in mid-2007 as a way for people to post classified listings on the site. The idea was great, but the execution was not so. Facebook realized this and therefore late 2008, Facebook turned to Oodle for its expertise in online classifieds. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know. Only time will tell whether this incarnation is better or …worse.
If you have already tried the new Facebook Marketplace, I would love to hear your comments and views. Just click the comment hotlink at the top right corner of this post.