More retailers are using Facebook

Social media study shows 59 out of 100 leading retailers currently have a Fan Page on Facebook.

The study conducted in the US included 100 retailers with a prominent e-commerce presence. 59% of the retailers studied have produced a Fan Page on Facebook.  These retailers include Best Buy, Toys R Us, Kohl’s and Wal-Mart. If you plan your Facebook presence correctly you can attract a lot of interest. For instance a popular liqueur, Jagermeister has currently over 156,000 fans.  Not bad for a drink, eh?

Last year we have reached critical mass with Facebook marketing. It is no longer an option to be there. It is a must if you want to succeed globally. Social media sites are an important source of consumer connection and retailers are now using Facebook to reach their potential customers.  Facebook users can be profiled according to the details they give on their basic (demographics) and personal information (activities, interests, favorite music, favorite movies, book etc.). It is this information that the retailers and advertisers can use to reach their exact target audience. For instance, if you list Ballroom Dancing or Yoga in your activities or interests, you will most likely get advertisements related to those areas.

An effective Facebook presence requires that you carefully consider what your potential customers are looking for, what you would like to communicate, and what role a fan page should play in your overall marketing strategy. If you take all of these into account, it can be very effective in building customer loyalty and brand awareness.

The KoobFace Virus Warning!

A Trojan Virus called KoobFace has recently been bothering users on Facebook.

KoobFace sends messages to friends of infected users asking  them to click on a special link. If you click on the link you will get a message that you need to update your Flash player in order to view a special video. Obviously, there is no special video or an update.  The message is just a trick to get users to infect their system by installing the Trojan Virus. Once infected, users are directed to malicious websites when they try to use search engines and thus putting them at risk of identity theft.

Koobface has been detected on Bebo as well and is expected to target other popular social networking sites such as Friendster, Hi5 and MySpace.


If you are wondering why some viruses are called “Trojans”, here’s the explanation from Greek Mythology:

Trojan Horse is an important part of an ancient war between the Spartans and the Trojans. It was caused by a Trojan prince called Paris who kidnapped a beautiful Spartan princess, Helen. Actually, Helen went willingly, but that’s another story. The war lasted for 9 years until a clever guy called Odysseus ordered a large wooden horse to be built. The inside of the horse was to be hollow so that Spartan soldiers could hide in it. The Spartans left the horse outside the gates of Troy and sailed away.

One Spartan man, Sinon, was left behind to trick the Trojans. When the Trojans came to marvel at the huge creation, Sinon assured them that the Spartans had fled and the wooden horse was safe and would bring luck to the victorious Trojans. The Trojans celebrated their victory, and dragged the wooden horse into the city of Troy.

That night there was a huge celebration and after most of the Trojans were asleep or in a drunken stupor, Sinon let the Spartan warriors out from the horse, and they slaughtered most of the Trojans.

So, a Trojan Virus is called a Trojan because it looks completely harmless until it is inside the “gates” of your system. Then it gets activated and the destruction begins.

… and who said you can’t learn anything  from history.

New Facebook Marketplace Launched

Facebook has launched its new, updated Marketplace.  Facebook Marketplace is a space where users can sell their unwanted stuff.  This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Since its launch in 2005, Oodle has grown rapidly and now gets over four million unique visitors each month. Oodle is privately owner and their headquarters is in San Mateo, California.

facebook marketplace

Facebook first introduced the Marketplace application in mid-2007 as a way for people to post classified listings on the site. The idea was great, but the execution was not so.  Facebook realized this and therefore late 2008, Facebook turned to Oodle for its expertise in online classifieds. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know. Only time will tell whether this incarnation is better or …worse.

If you have already tried the new Facebook Marketplace, I would love to hear your comments and views. Just click the comment hotlink at the top right corner of this post.

Promote Your Products Using Facebook

Facebook is the most popular social networking site in the world. It is one of the greatest applications alongside Twitter and MSN Live Messenger to keep up with your friends.  But did you know that you can use Facebook effectively to promote your products and/or services as well? Facebook is also an excellent vehicle to create or reinforce brand awareness.

facebook marketing

Here are two effective methods you can use Facebook for business purposes:

1. Facebook Ads. Advertising your products or services with Facebook Ads you can reach up to 200 million active Facebook users. These advertisements are the small ads you see on the right-hand side of your profile page. For some reason, I tend to get a lot of beer ads (?). As a marketer, you can advertise to your potential audience by using their age, gender, location or personal interests as a targeting factor.  You also can target people with specific keywords they have written in their profiles. This type of advertising is one of the most targeted marketing vehicles in the world! There are very few competing medias where you can use so many specific factors as how to reach your audience.

2. Fan pages. Another way of advertising on Facebook is creating a fan page about your product or service. A lot of rock bands use this method very effectively. For instance, a great Finnish Goth Rock band Nightwish have over 250,000 fans! Do you think you could do some serious marketing to that audience? Yes, you could! You can start discussions, post photos and write announcements on your page for your fans to see. You can also send official updates to all of your fans, or just a segment of your fans who, say, are female and live in Sydney Australia.