SEO commonly known as Search engine optimization is a small business’s best friend.SEO Services helps increase ranking of a website on search engine results. This is basically done to maximize advertising campaigns. SEO can help us a business build its brand, expand its reach and, ultimately, increase its revenue. It never happens at its own. You may head to http://www.seonorthsydney.com.au/, if you need to know more about SEO and tools used in it.
There are large number of SEO tools that help us to understand and improve SEO for our small business. Some of these tools are as follows:
Google offers several SEO tools for small businesses, namely:
a) Google Ad Words — It is used to find the right keywords for use based on search volume.
b) Google Search Console — It is used to get access of detailed reports, website data and a library of resources in order to improve the website in Google Search results.
c) Google Analytics — It is used to track driving traffic to the website.
2) Screaming Frog SEO Spider Tool
A best place to start SEO is by fixing what’s broken. Screaming Frog’s SEO Spider Tool is a website crawler that quickly audits all the webpage’s for SEO-friendliness. It aims to identify what’s working against your website’s SEO, such as broken links, server errors, duplicate content and URLs that are blocked by robots. This tool analyzes page titles and Meta descriptions. It integrates with Google Analytics for additional data, as well as generates error reports and sitemaps for easy reference.
3) Quick Sprout
Hiring an SEO consultant is little expensive. Quick Sprout offers a DIY solution to help improve your company’s SEO across different properties online. All you have to do is enter your website’s URL and Quick Sprout will perform an in-depth analysis to get your SEO up to speed. This analysis considers a wide range of factors that affect your SEO, such as keywords, backlinks, site speed and more.
In addition to website SEO, Quick Sprout also offers a social media analysis tool that helps uncover your top content based on shares on various social media platforms. A competitor analysis tool is also available to help you see how your website stacks up against that of your competitors.
4) Moz Pro
SEO covers everything from our website to social media accounts and everything in between, but this doesn’t mean that you need to log in to multiple services to measure performance. It is inbound marketing software that is used to track SEO, social efforts, links, brand awareness and content marketing using a single platform.
It includes more than a dozen research and reporting tools to improve SEO, such as Moz Analytics. This feature presents all of your search, social, mentions, inbound links, content and other data in a single place, as well as compares how your website is performing over time and against that of your competitors.
SEO can mean the difference between a website that converts and one that simply collects visitors. Optimize is a website A/B testing tool that can help you make better decisions on the best ways to use SEO for your website to increase sales and revenue.